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San Joaquin Delta College
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Tips on Writing for the Web

Writing for the WebDelta College Web Publishing

  • Write for Scanability – Structure articles with two or even three levels of headings (a general page heading plus subheads - and sub-sub-heads when appropriate). People prefer to scan web pages for information, so don’t force them to read through large amounts of content. It's best to present a short version up front and then give users the option to read more.
  • Use Meaningful Sub-Headings - not clever ones
  • Be Succinct - Writing for the web is like packing a suitcase for a trip. Layout everything you think you’ll need, then cut it in half. Half the word count (or less) than conventional writing for print.
  • One Idea Per Paragraph – recommended
  • Headline Text Should Stand On Its Own and make sense when the rest of the content is not available.
  • Use Lists – Unordered lists (bullets) Ordered lists (alphabetical, numerical)
  • Highlight Keywords – within body content
  • Structure Information in ways that are meaningful to your audience. There is a balance between how information wants to be organized and how the users want to find it.



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San Joaquin Delta College
5151 Pacific Ave
Stockton, California 95207
(209) 954-5151