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Roger Waller's Marketing (BUS 21)

Course Resources

Course Questions? Send me an email:

rwaller@deltacollege.edu

Campus or other Photo or Image
Textbook Resource(s)

The course's textbook, "Marketing" the 13th edtion by Pride and Ferrell, provides a nice resource webpage. Here's the link:

Textbook Resource Page

Topic 1 - Marketing Strategies & Relationships

Pride/Ferrell Text Chapter 1 Slides

Pride/Ferrell Text Chapter 2 Slides

Topic 2 - Social Responsibility & Ethical Issues

Pride/Ferrell Text Chapter 4 Slides

Topic 3 - E-Marketing & CRM

Pride/Ferrell Text Chapter 6 Slides

Topic 4 - Research & Buying Behavior

Pride/Ferrell Text Chapter 7 Slides

Pride/Ferrell Text Chapter 8 Slides

Pride/Ferrell Text Chapter 9 Slides

Topic 5 - Product Decisions & Services Marketing

Pride/Ferrell Text Chapter 11 Slides

Pride/Ferrell Text Chapter 13 Slides

Pride/Ferrell Text Chapter 14 Slides

Topic 6 - Marketing Channels and Retailing

Pride/Ferrell Text Chapter 15 Slides

Pride/Ferrell Text Chapter 17 Slides

Topic 7 - Promotions

Pride/Ferrell Text Chapter 18

Pride/Ferrell Text Chapter 19

Pride/Ferrell Text Chapter 20

Topic 8 - Pricing

Pride/Ferrell Text Chapter 21

Pride/Ferrell Text Chapter 22
Semester Project

Weblinks

Survey Question Hierarchy

Survey Questionaire

Cleaning up Delta!
Other Useful Course Materials

Dale Carnegie

School Naming Rights

Earning Bigger Tips

CRM Slides

Web Blogs for Marketing

Levi's Online

IRI Information

Business Research Methods

Guerrilla Marketing

Loyalty Myths

Making Routine Customer Experiences Fun

The Irresistible Offer

Buzz Marketing

Why We Buy

One Minute Salesperson

Class Sales Techniques

Clicks and Mortar

11 Laws of Internet...

Kawasaki's 10 Rules

more materials to come...