THE FASHION PROGRAM

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LA

LESLIE ASFOUR
Program Director

PROFESSOR

FULL-TIME

FASHION

Apparel Design

& Fashion Merchandising

INTERIOR DESIGN

OFFICE:

SHIMA 106

209.954.5573

lasfour@deltacollege.edu

BLOG:

http://fashionstylebiz.blogspot.com/

FACEBOOK:

FOLLOW ME ON TWITTER:

PORTFOLIO:

MARKETING WORK FOR

DELTA COLLEGE:

Fashion Program Web Site- SJDC

Interior Design Program Web Site- SJDC

Fashion Profile Magazine

EVENTS CREATION, PRODUCTION AND MARKETING:

Meet the Fashion Industry Insiders

A Story of Design

Nearly New Sales

Marketing Brochures for Vocational Programs

Marketing for all

Major Program Events

PERSONAL WORK:

(images coming soon)

Consulting for small retail and retail speciality chains

Fashion Sketching

Interior Design Projects

MY BACKGROUND

 

I came to Delta College in 1992 from the San Francisco Bay Area to build the Fashion and Interior Design Programs and develop them into industry-based state-of-the-art training camps for students wishing to pursue a career in fashion design, fashion merchandising or interior design.

My professional history and industry contacts have served me well in this endeavor and the programs have launched into the 21st century with state-of-the-art equipment and curriculum that is rooted in the industry.

My start in the business was at the age of 16, and by 18, I was managing a women's clothing store while finishing my senior year of high school. Throughout college, I had the opportunity to learn the ropes of the small business and all that was entrepreneurship.

I received a Bachelor of Arts in Interior Design, and Fashion, and worked in both residential and commercial interior design. These experiences allowed me to enter into the lucrative world of retail store design and visual merchandising.

Having worked for The Limited, among other retailers, I was recruited to their Express division as the West Coast Director of Visual Merchandising, where I was able to develop my skills in training store managers and staff on visual standards, work on site negotiation, and work with the architects on the retail design concepts for the company.

After working with several large retail firms, I opened my own clothing store and was able to apply all of my experience and knowledge into a successful and thriving business.

With over 32 cumulative years in the Fashion Industry, I bring with me an invaluable content of professional experience and knowledge to the program.

My areas of expertise are Visual Merchandising, Retail Store Design, Fashion Marketing and Advertising, Inventory Management and Resource Management, as well as Interior Design. 

Throughout my 18 years at Delta, I have continued to work with both large and small retailers as a retail specialist/consultant. The combination of experience in both Fashion and Interior Design have provided me with the opportunity to continue in the industry, working with both large and small firms in all aspects of the business, as well as residential and interior design, product development, marketing, promotion, business development, and branding.

I strive to bring this knowledge into the classroom to the students and to bring the students out of the classroom into the industry!

 

COURSES I TEACH:

Fashion 2:   Introduction to the Fashion Industry

Fashion 4:  Fashion Product Analysis

Fashion 8:   History of Fashion through the 20th Century

Fashion 9:   History of Fashion- The 20th Century to Present

Fashion 10:  Clothing and Culture

Fashion/ID 18:  Consumer Behavior in Fashion and Interiors

Fashion/ID 19:  Retailing for Fashion and Interiors

Fashion/ID 21:  Trend Forecasting for Fashion and Interiors

Fashion 22:  Fashion Marketing and Promotion

Fashion 24:  Visual Merchandising and Store Design I

Fashion 28A/B:  Fashion Event Production

Fashion51:   Beginning Fashion Illustration

Fashion 52:  Advanced Fashion Illustration

Fashion/ID 56:  Internship and Portfolio Development

Fashion 58:    Fashion Entrepreneurship

ID 2:   Introduction to Interior Design

 

International Retail Design Conference

October 2010

Toronto, Canada

IRON MERCHANT COMPEITION

Winning team for the last Iron Merchant Competition

Team Leader was Bevan Bloemendaal, Sr. Global Director - Global Creative Services -

Timberland Marketing

The theme was child abuse and prevention... "Going Purple" is the campaign to promote child protection by all... "It takes a village to raise a child..."

I was fortunate to have the experience and honored to be on such an incredible team!

RECENT HONOR:


SAN JOAQUIN DELTA COLLEGE

5151 PACIFIC AVENUE

STOCKTON . CA . 95207

209.954.5151