MCOM 003 - Media Management - Units 3

Prerequisites: MCOM 1 with a grade of "C" or better.

This course is designed to train the prospective mass communicator in all aspects of operating a medium, including developing budgets, schedules and assignments, human resource management, team building, quality control, long- and short-term planning, policy development and implementation, advertising, marketing, distribution, and audience research. Legal and ethical issues affecting media management are examined. (CSU)